Derek Schenck - Bringing Excellence In All Things


Having completed over 28,000 professional coaching sessions, Derek Schenck knows how to help people. He is the founder and executive coach of Peak Performance Coaching, a coaching and consulting company laser-focused on the pursuit of excellence. Derek has the unique ability to entertain and inspire while guiding his audience on an engaging journey of self-discovery to create lasting change that matters. We discuss why entrepreneurs are struggling today and what separates the good from the great to help you get to the next level in your life.

In this episode hosted by Mike Swenson, we discussed:

  • What are the primary roles of a coach in personal and business development.
  • The importance of understanding a yourself in order to tailor coaching approaches to your needs and goals.
  • How does a coach's experience benefit you, and why is it important for coaches to help you to focus on what's working and what's within your control?
  • How do you adapt your coaching approach when working with someone who is not very coachable or receptive to your guidance?
  • How Derek highlights mindset habits and time management as key factors for success in real estate industry.
  • How can real estate professionals adjust to market changes by improving your mindset, habits, and time management?
  • The importance of accountability in coaching, when sharing how your coach helps you to stay focused and practice what you preach.
  • Why is it important to develop a life plan to discover your purpose and priorities, rather than solely concentrating on achieving success in business?


1:45 - Derek's Background as Professional Coach
4:11 - Why you Need a Coach
7:23 - Focus on what's working and what you can control
9:26 - How to handle an uncoachable individual
13:41 -Tips & advice
19:33 - The importance of accountability
23:33 - Creating a balanced life
27:08 - How to Find Derek










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Read the full transcript here:

Mike Swenson
Welcome to The Real freedom show where we inspire you to pursue your passion to gain time and financial freedom through opportunities in real estate. I'm your host, Mike Swenson, let's get some real freedom together.

Mike Swenson
Hello, everybody, welcome to another episode of Real freedom, where we talk about building time and financial freedom through different opportunities in real estate. There's a lot of people out there that are struggling, maybe a lot of people that are still searching for their path, some place in the real estate industry, whether it's an agent, whether it's an investor, whether it's just an entrepreneur of some sort. And so today, we've got Derrick shank here, Derek has over 28,000 hours of professional coaching experience. He works with top performers, helping to give them a vision and a direction and best practices of where they want to go. And so we're going to talk about that as an entrepreneur, what's missing? What do you need to do to really be successful today, Derek's background based out of Boise moved to the northwest to run a brokerage for a while, was a coach, John Maxwell certified coach as well. So a lot of coaching and training background. And so now he runs his own coaching, executive coach of peak performance coaching, and you have your coaching programme RT life, which we'll talk about. So lots of stuff, lots of experience, you're looking to really help maximise performance for people. So welcome to the show, Derek.

Derek Schenck
Thank you so much. I appreciate you know, I just, I appreciate the opportunity to be on your programme. You know, I just love to hear myself talk. So thank you for this opportunity.

Mike Swenson
Yeah, so why don't you share a little bit about that background? What brings you up to where you're at today and what you're excited to chat about?

Derek Schenck
You bet. So you know, I got licenced, as a real estate agent back in 2005, you know, was able to survive Oh, eight, nine and 10. For those who went through it, you know, what I'm talking about? You know, when I joined a franchise, in 2011, I was hired on as a productivity coach and a backup broker. So I did a lot of coaching with them, became certified John Maxwell coach, I taught a number of his courses throughout the Northwest, you know, then I was asked to run a real estate brokerage about 200 person real estate brokerage outside of Seattle. And, you know, during that time, I got certified as an NLP practitioner, I became a national coach for that franchise, with a travelling coach for about five years, I would go all across the country teaching courses on, you know, mindset and skill set across the country and even up into Canada. You know, I've also gotten certified as a success coach, and, you know, and why do I bring up all that because, you know, just means, you know, I've seen a lot, I've made a lot of mistakes. You know, as a professional coach, you get to see behind the curtain of what's really going on, and not just systems and models and marketing. It's what's really going on in people's head and what's going on in their heart. And you know, just what's really going on with these these big teams, I've helped people of all different sizes, team sizes, I've helped people to come Rookie of the Year, I've helped people do 350 units a year, and everything in between. So I've I don't I don't have all the answers, but I've seen a lot. And you know, I've learned a lot from all of them. And I just like to to share those experiences and insight with everybody else, wherever they may be.

Mike Swenson
I hear from a lot of folks, hey, I can just learn everything that I need to know on the internet. We've got YouTube, we've got information. But a coach does so much more, right. And so I'm sure you hear that. And it's kind of like nails on a chalkboard when you hear somebody talk about that, because you've seen the benefit of talking with somebody, I was actually just talking with somebody that I've consulted with in the past, and they were at an event couple weeks ago, and they're kind of looking for their next step of where they want to go in the career. And the advice that they got is, that's why you need a coach, you need a coach to be able to see through things have a different perspective, and have 28,000 hours and all these certifications because everybody calls themselves a coach these days and somebody like you, you've gone through the certification process, you've done the tough work, you really understand people and concepts at a level that the average person doesn't.

Derek Schenck
Yeah, I totally agree with everything you just said. So, you know, normally I'd say Okay, how many of you out there? You know what to do, but you're just not doing it? Right? That's 90% of the people. So yeah, for most people, you don't need to you don't need another book. You don't need another YouTube, you know what to do. But why are you why are you not doing it? What a coach is, is a coach is someone who's going to show you things you don't want to see. They're going to tell you things you don't want to hear to help support you in doing things that you've never done before. So number one, it's the number one job of a coach is creating awareness. So my mastery is the mastery of asking questions asking questions for you to self discover what needs to be done. You have the answers, but I asked the question to help you self discover so We analyse, strategize and take action we analyse. Where are you at? Where do you want to be? We strategize what works best for you. You know, some people say, Hey, do these I'm successful, do these five things you'll be successful to, well, maybe, maybe not everybody is different. That's why you need a coach, this one book, this one course, is not going to be the answer for everybody. We got to specialise, what it is specifically for you. And then there's that four letter word, accountability, there's this people will do stuff they never would do before, when they are held accountable by someone else, right? I have when people get on the phone and say, Hey, how was your weekend? I don't care. Tell me your numbers. And we go over the numbers. And you know, they go over the numbers, the numbers tell a story. What's that story telling you? Is it working? Is it not? What can we do differently? And at the end, it's like, okay, what are the action steps you're going to take, and typically, we have three, I like to number three, and usually two of them are business based. And one is personal based. Because you know, you know, if you want your business grow, your finances, grow relationships to grow, you got to grow first. So it's a mix of, you know, probably 80% business 20% personal development. But that once you throw in that accountability, and it's looking from the outside, it's looking at blind spots, right? So if you're driving your car, and you go to merge, and you almost hit someone that you know, you couldn't see him, but someone three lanes over, they could see it common. So, for me, do I have all the answer is no. But I've seen enough of this to where I can typically see blind spots, other people can't.

Mike Swenson
And one of the things that I'm learning is, you know, they have the phrase, no man steps into the same river twice, right, because the river is not the same river and the man's not the same man. So what I'm learning too, is, you know, if you are my coach, you could have told me something six months ago, and it might not have resonated in the same way as it would now because now I'm at the spot where I may be open to listening, or open to actually taking action on the thing that six months ago, it wasn't relevant, or it just hadn't connected for me yet. And so I also see that as I'm hearing conversations of people in coaching is, you might be looking for the step, that's five steps ahead, when you need to actually what you really need right now is what the next step is, and you might hear what the five steps out is, but you're just not ready to hear that or take action on it.

Derek Schenck
Yeah, you're gonna, you're gonna hear it differently, see it differently. You know, it may be you know, you created this great business plan, but before you're on a team, and now you're solo, or before you were married, now you're single, you're single, now you have kids, or what worked for you three years ago, is not working today, what worked for you six months ago, is not working, you know, today, and we got to, we got to be open minded to those changes, you know, a lot of people are kind of seen the last three months or they're a little paralysed, and you got to quit waiting for someone else to save you. People are waiting for someone to save them for interest rates to change for, for governments to change, or whatever else it is, you can't wait on everything else. One thing and coaching, I pound into my people is control the controllables we are so focused on the things we can't control all this mental bandwidth on the things we can't control, we can't control the interest rates, we can't control the inventory. What can you control? What can you control in your environment? What kind of action steps can you control? So it's all about, you know, control the controllables. And having that coach to see things a little bit differently. And, you know, maybe to keep you focused, people are losing focus. So it's either to keep you focused on what you're doing and what's working, or maybe give you a different perspective, a different way to look at it based on you know, what I've seen, you know, teams, you're looking to grow a team, I've what, no matter what size of team you want to grow, I've seen it and I've worked with it. And I can tell you what mistakes they've made, what mistakes I've made, and you know, to save you time to save you time and money by giving you the insight and preventing those mistakes,

Mike Swenson
Talk about Coach ability being coachable, because you know, there might be somebody out there that wants the results of coaching, but there may be not open to changing the way that they do things. And then you had mentioned to what worked three years ago might not be what works today. So talk about how you're able to kind of change your approach or what do you do with somebody that isn't necessarily as coachable as you'd like them to be or isn't as receptive to what you have to say?

Derek Schenck
Great question. So you know, whenever I onboard people, we always go over, you know, how aggressively Do you want a certain goal and how coachable Are you? So I don't believe one coaching style fits everybody. So I think it's important to find out more about that person to find out, you know, what their triggers are, right? Some people if they're all focused about money, great, great. You want to focus on money, that's you no harm, no foul, no judgement. Some people it's focusing on family. So we then we're gonna we're gonna talk more about family, some people it's about faith or fitness or it's about success, or it's about winning the award. So number one, we got to figure out what what the truly, we'll call it the Y is. But here's a quick example. I was coaching one gal, and she said, I want to make so much money. I said, Okay, why? She said, I want to travel. Okay, you want to travel? Where would you go? You know, somewhere new? Why do you wanna travel somewhere new? I want to take my kids, why do you want to travel somewhere new and take your kids, she said, Because I want my kids are experienced places and cultures, I never got to growing up. So it's not about the money. We're not me coaching to the money, we're gonna be coaching to the experiences of kids are having. So for an example, this gal she needed to make for an example, 20 connections a day. Now I don't call them calls, I call them connections, did you really connect with someone, she had to make 20 connections a day and week after week after week, she wasn't hitting it. And so, you know, I built up enough a rapport relationship with her. I felt comfortable enough saying so you know, you're not hitting your number. So how much longer do you want your kids to grow up like you did? Right? Right. And that was kind of poked with a stick a little bit. And she wasn't happy and she ghosted me for all week long, but she came to the next coaching session. And guess what, she hit her 20 calls. And the best text I ever got was when she sent me a picture of her and her kids in Australia. Right? So the coachability is, it's finding out what is big and important for them. And also the coach ability as people think it's pain versus pleasure. It's not, it's pain versus pain. So if someone's a little resistant, maybe not as coachable, maybe you're very seasoned, and you've been there, done that. And you're kind of in your way, then we got it, we got to come up with okay, what's not happening, what's not working, how's it affecting you, and your, your, your confidence, and your business and your bottom line and your family and your finances. And when we show that what's working is causing pain in other areas. And you say, well, it's painful for me to get on the phone and make calls. Well, it's also painful not for you to pay your mortgage. So if the pain of not paying a mortgage is greater than the calls, you may say, both calls is like an eight on a 10 scale for me, but me losing my house, me not taking the kids on vacation, may not be able to support my little girl doing piano recital lessons. And that's a 10, then prove it, you're willing to do an eight pain to avoid the 10 pain. So the coachbuilding number one is we meet people where they're at. But also we got to find out what that true purpose passion and that big Y is. Find what the pain is. And you know, people say, hey, Derek, you're you know, you're a coach or motivational speaker. How do you motivate people? I don't. What a coach does is find out what their Why is their purpose and their passion. And you keep that in front of them when they get off track. And they do and I do too. That's why I have a coach too. Right? So when you get off track, the coach just puts the big why that focus right back in front of you. And that's my long answer to your short question.

Mike Swenson
Now, that's great. So what what are you seeing because the markets are changing right now. So we know, you know, a lot of folks that listen to this are real estate agents, real estate investors, or people kind of wanting to get into the industry? What are you seeing of how people are having to adapt and adjust? Because you mentioned control the controllables? Right? I can't change the interest rate, I can't change the inventory myself. So how do I have to change what I can control? What are some advice or some tips or some things that you've seen for people that have been successful in these last three to six months,

Derek Schenck
You know, what I found that separates the good from the great from the real estate agents and lenders, investors right now, it's these three things, I encourage you to write them down unless you're driving, but you can write these three things down, what separates the good from the great, it's mindset habits and time management. So it's mindset habits and time management. Now, let's talk time management really quick. There's no such thing as time management, you can't manage time, you can't speed it up, slow it down, you can't get any more of it. So instead of time management, I want you to think about priority management. It's emotion management. It is energy management. It is a life management. You got to manage your life for everybody else will your customers, your clients, your spouse, your kids, business partners, everybody else will manage your life if you don't. So the ones who are staying focused are the ones that are you know, creating a purpose driven schedule, and they stick to that. So what I encourage people to do is number one, every morning, you do a 15 minute, I call it a you know a pre flight plan. So if every pilot if you're a professional, commercial military pilot, they always do a pre flight routine, right pre flight routine to make sure everything's put in place to get to where you want to go. You need to spend 15 minutes every morning and do a pre flight routine. Whether you're looking at your life plan, you're looking at your business plan, you're looking at, you know, what are your priorities and look at in your calendar. What didn't get done yesterday? Did I gotta get done today? What are my priorities to get done today? What do I need to do? What do I need to delete? What do I need to delay and what do I need to delegate? So probably the most important thing is look at your schedule. And what should you say no to right now. Warren Buffett said, you know, I have 100 deals past my desk every day I'm successful not because all the ones I've said yes to I'm successful, because all the ones I've said no to. So there's something on your calendar, you need to say no to right now. So do that preflight routine every morning. And every week, you need to take at least an hour out of your day. You know, I do mine Sunday mornings before everybody gets up, and you need to do a weekly review. Look at your week from last week, what worked, what didn't work, did I hit my KPIs? My key performance indicators, as in, you know, how many connections or how many appointments and volume units and everything else? What what got done, and I look at this week, so 15 minutes, every morning, preflight routine an hour, a week, whatever that looks like for you. Once a month, you should probably spend two to three hours and do a month review and do a monthly business review. You are all business owners, I don't care if you're a solo agent and you're by yourself, you are a business owner, you want to who makes it in real estate, business owners, real estate agents do not make it in real estate. If you treat this like a hobby like the typical real estate agent, then you may not make it. Business owners track review and review, track review and improve they track their numbers, review them, and what do I need to improve? So you spend two or three hours a month? Looking at your KPIs, look at your goal, your volume, your units? Are you hitting them? If not, do I need to do more activity, or I need to change my activities. You know, then ideally, if you have a team, you're doing this once a month, if you have a team, you're doing this once a quarter, you might bring in your marketing department, your your ops department, your sales department, and then you know, you should spend two to three days a year doing your business plan. Now, most people do their business plan and go to a business planning class or clinic in December, stop it. You need to start doing your business planning in September. I create business plans with my clients in September and we create a 15 month business plan. So that way, what do we need to do in the fourth quarter to get the momentum so we're you know, we have the momentum going into the first quarter next year. So don't do your business plan in December, November, start doing September, October. Now if you're a solo person, you know me I go hiking for three days with no phone. My wife hates it, she just wants to get hurt. Well, I'm just gonna have to MacGyver my way out of it. Right. But I go for two, three days. And I take my point, my business plan. What you know what worked last year? What worked this last month? what's working, what's not working? Do I have new goals? What do I need to change and do this time? Maybe so you just gotta get away, get away from computers, get away from email, get away from outside influences. So you know, that time management is the preflight routine, take time, once a once a week, do a review once a month, and you do that yearly review. And you know, most people they just they're just winging it. There we know by what they think feels good. And it's instead of what really works, I call it when you track your numbers, you're going from what you feel is working to what is really working. So what I'd say is start tracking your numbers. Because it's going to change the way you act and respond. And most a lot of real estate agents will track their numbers coming in, like volume and units, and GCI, but they don't track the money going out. Most agents, entrepreneurs of all types and sizes, they need to do a monthly profit and loss most real estate agents do not do a monthly profit and loss. So so then you you know, you get a $40,000 tax bill, you spend all summer paying last year's taxes, which means you're not paying this year's taxes, and it becomes a cycle. So you got to track the numbers coming in track those numbers, you know, going out on a monthly p&l. And once again, if you don't know what leader lag measures a track or how to start doing a p&l.

Mike Swenson
You know, get a coach ge tsome help. Now, you mentioned that you have a coach as well. So what are the things that you're talking about with them? Or maybe what are some of the breakthroughs you've had or maybe some highs you've had over the last few months yourself?

Derek Schenck
For me it's accountability, right? I mean, I don't know what the saying is. Usually it's the plumber that has the most leaks in the house or the mechanic has the worst running car. Right? So a lot of coaches is like, Oh, I know all that. You know, well, you know what, I go through stuff too. Right? So, you know, I'm launching this I'm launching this live class coming up here in Boise and, you know, there's 1000 things on my mind and my coach says, okay, hey, great. If you're focused on 20 things, you're focused on nothing Right. So it's like, Okay, let's get down to three things. What are your top three things? You know? And for me, it's getting in front of people like things like this, right? So it's like, what's the marketing I'm doing? How am I get in front of people and improving the course. So I have 1000 ideas, my coach helps me get narrowed down to those three, and then holds me accountable. I don't like people telling me what to do. That's my wife asked my last employer. So I don't like me telling me what to do even myself. So I need to have that accountability. And, you know, a lot of times what they say is, coaches, what if your coaching clients heard what you just said? Because I'll sometimes I get knocked down. I do, too. I have a pity party. And they'll go, what have your coaching clients just heard what you just said. Right? What if? What if? What if what you just said for last 30 seconds was recorded? And all the people in your classes got to see that recording? And it's like, dang. Right. So just knowing that I gotta practice what I preach. People say, What's the hardest thing about being a coach? Sometimes we think it's about the travel or the education? No, the hardest thing is doing what you say you're going to do. Right? So that's the biggest thing, what my my coach does is just puts everything I say back in my face, and holds me accountable to it. And, you know, it's a love hate relationship. Sometimes it's like, dang it, but I asked for it. And, you know, ultimately, I need it. Because, you know, there's a lot of, sorry, there's a lot of people out there that call themself a coach out there. And they tell people, this is the benefit of a coach. This is why, you know, you get your money back tenfold, when you have a coach, when you're paying for coaching. And then they don't, they're not paying for a coach, I find that out of integrity. So, for me, it's an integrity issue to practice what I preach. And, you know, for me to do that I need to have a paid coach as well.

Mike Swenson
Well, that also shows that you're human, right? Because the people that you're coaching, they have struggles, they have challenges, there's times where they're more coachable, they're less coachable. And it shows that you as well, you're a human being you have struggles, you have challenges, you get off track. And so that's the benefit of having that coaches to keep you aligned with where you're at. And so if more than anything, it just shows you're human too. And just because you have 20,000 hours of coaching for other people doesn't mean that you necessarily always receive that the best yourself because yeah, if you want to look in the mirror, ask your spouse and they can see how you're really like outside of your business hours, or the things that you might tell your clients or your other agents or your work friends, or whatever you probably show up in a little bit different way doesn't mean you're a two sided human being it just means you're different in different environments, sometimes. Very, very true. Real estate agents, are you tired of letting the busyness of life get in your way from achieving your real estate investing goals, I'm super excited to announce we've created the real freedom investor agent tribe, it's a place for you to come get educated and network with others so that you can make sure that you're hitting your real estate investment goals. So find out more on our website, real Click on the store link, we've got a membership, we've got a mastermind group and some private coaching as well. Check it out, I've priced it super low, the goal is to get you in not have price be a determining factor to keep you from your goals. So come check it out, schedule a call with me, and we're happy to see where your real estate journey is gonna take you. So tell us more about your arty life programme that you've got going on. And how did that come to be? And what are you looking to do with it?

Derek Schenck
Yeah, so you know, our attai so, so since I have a last name that nobody can say or spell, I thought I'd come up with a programme where he can't say it or spell it either. So So aren t life. So the word Ariete is an ancient Greek word, that means excellence in all things, or the pursuit of excellence in all things. And, you know, a lot of times people say, they get stuck on trying to be perfect, and it's not about being perfection. It's about progress, not perfection. And so that's what drew me to the word RNA, it's about reaching your full potential in all the different areas your life, not just business, because a lot of my biggest clients, they crush it in real estate, they crush it in real estate investing or lending. But they come to me and say Derrick, financially, I got it. What I need help with is I'm on I'm, I'm on the way to a divorce or a heart attack. So you might crush it in business, but what about your health? Your health may be okay, but what about your relationships, your relationship, okay, but maybe socially, it's off socially. It's okay, but maybe spiritually, you're off. So all those things connect with each other. You know, so, you know, Aristotle was taught by Plato, Plato was taught by Socrates. Socrates said the word excellence means doing the small things to reach what he called the good life. So if RT life is about, you know, excellence in all things, then it's about doing The small things to reach the good life in all areas of your life. So it's a little bit more of a whole coaching, I do a lot of business coaching a lot in the real estate world, but it's a little bit more of the whole coaching because I think, you know, if you struggle at home and affects work, you struggle at work, it affects home. And, you know, being a coach, I see behind the curtain, not just what people post on Facebook, and when people get all their awards, I see the crap they go through, physically, mentally, people gone through stuff you'd never imagine. And I've seen it. And I've seen a lot of times their business struggles have nothing to do with business. Right. And coaching is what we call you go through the smoke to get to the fire, the smoke is is you know, poor revenue in your business, the fire maybe something else going on your life. So that's why I created this course. And, you know, we focus a lot on, we focus on mindset, we focus on relationships, we focus on your health, we focus on creating a life plan, a lot of people go create this business plan and they pick a random number. I'm gonna do a business plan based on $100,000. Why? I don't know what's a nice even number. I'm gonna do business plan on a million dollars. Why? Well, my instructor said cross out your number and 10 exit. And then they put the business plan in a drawer on a shelf, and they're not connected to it. So what I have found is that one of the biggest parts of arty life is creating a life plan to find out what is your purpose some people call a why I call it your central purpose. What is your purpose? What are your priorities, creating that life plan? And then how do we build a business to fund that perfect life plan for you not for anybody else, not what your parents think is good, your friends, social media, what's that perfect life plan for you and let's build a business to fund that perfect aren't a life plan for you. So that's the biggest part of what it is because people are losing themselves in business. And we got to create that life plan first to have that foundation to building that great life at home to creating to having that health in having you know that great business plan.

Mike Swenson
Awesome. And so for people that want to learn more about you and learn more about the programme, how can I do that?

Derek Schenck
Yeah, so you can go to living the arty or attai spelled ar e t e. So that's living the RT You know, you go there, you can follow me on social media, I have an on demand course it's has over six hours of videos with worksheets, downloadable worksheets, everything else, so you can take it at your own pace. You can binge watch it if you want or watch one a day whatever works best for you. And then I also have a number of live classes you know the typical nine to four all day live classes where we have you know, a workbook you know, this is me and you get this all day long I'm exhausted by the end today, you kind of all on my classes you're gonna be exhausted by the end of the day. And you know, currently I have one going on in Boise on September 7 So you can find out there and we're gonna be doing some more you know here you know in the in the Northwest coming up before everybody gets all their business planning classes out there. So living Ariete Check out more about the class if you ever want to it goes you can connect with my calendar calendar and I have free sessions there if you ever want to find out ask me more questions about this podcast or some more things about you know how I can help you you know as a coach or help you and your team.

Mike Swenson
Awesome well thank you so much for coming on Derek and sharing you obviously have a tonne of wisdom and experience in helping people achieve their goals and kind of work through the crap that they've got going on and so really appreciate you sharing your your nuggets and tidbits that you've learned from all of your your coaching experience. So thank you so much for coming on.

Derek Schenck
All Thank you my friend. It was an honour.


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