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Micah Nicholes - Closing Deals With Probate Leads


Micah Nicholes is the President of US Lead List, which helps to provide pre-probate lead lists to real estate agents, brokers, wholesalers, and investors. His goal is to maximize your lead budget by providing high-quality leads that turn into closings, and giving you the best ROI on your marketing dollars. In addition to US Lead List, Micah is in investor that has properties in Southwest Wisconsin.

In this episode, you will be able to:

  • Discover the secrets to achieving financial freedom through real estate investment.
  • Finding effective strategies for uncovering hidden off-market properties.
  • Learn how to build a diverse and profitable real estate investment portfolio.
  • Master the art of direct mail marketing to gain an edge in real estate acquisitions.
  • Acquire the knowledge to successfully buy and run a business for passive income. 

The key moments in this episode are:
00:00:00 - Opportunity in Real Estate
00:01:49 - Micah's Real Estate Journey
00:08:34 - Acquiring US Lead List
00:11:35 - Analyzing and Acquiring Businesses
00:15:00 - Automating Business Processes
00:16:31 - Value Proposition and Target Audience
00:22:01 - Life-changing Real Estate Deal
00:26:33 - Building Rapport and Problem Solving
00:34:23 - Connecting with Micah and Conclusion 

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Full Transcript:

Micah Nicholes
The government was giving basically free money to purchase businesses. And so I'm already in real estate. I'm trying to figure out what I'm doing. My assets were working for me at that time, and I started vetting companies to buy because, you know, that I could run virtually and basically just kind of augment my lifestyle another time to get more freedom, more time, and more leverage on my finances. And so after vetting over hundred companies, I landed on US Lead list.

Mike Swenson
Welcome to the Real Freedom show, where we inspire you to pursue your passion to gain time and financial freedom through opportunities in real estate. I'm your host, Mike Swenson. Let's get some real freedom together. Hello, everybody. Welcome to another episode of Real Freedom, Real Estate Leverage Freedom, where we talk about different ways that people can build time and financial freedom through different opportunities in real estate. I am your host, Mike Swenson. If you want to get started or you're trying to figure out which path to take or what to do for your real estate journey, your real estate investing journey, check out our website, freedom through real estate.com. that's freedom through Real Estate. Com. We have lots of great content on there for you to kind of figure out what's a great path based on your passions, based on your skillset, based on your time available. And it's a long journey. It can change over time, and you never know which path your journey is going to take. And so that's why we love highlighting different people sharing their stories. So today we've got Micah Nicholes on. Micah is the president of US Lead List. So we're going to talk a lot about getting leads, working with leads, trying to figure out ways to get business and get deals for you guys. And so we're certainly going to talk about that. Micah's also going to share kind of his background. And so we've got a very exciting episode for you and excited to dig in. So, Micah, we're so excited to have you on the show.

Micah Nicholes
Thanks so much for having me, man. It's always a pleasure, a pleasure to come on and chat with cool people who like sports more than I do, at least American sports. I'm a soccer fan. I didn't tell you that earlier, but anyway, so, yeah, I really appreciate you having me.

Mike Swenson
Go ahead, just get started. Kind of share your background and kind of your experience in real estate, and we'll. We'll go from there.

Micah Nicholes
So it all kind of started before real estate. You know, the. The freedom thing is what I was always searching for my kids when I was really young. So I think I had my first kid when I was 22. And then we had three kids in succession, you know, basically two years apart. So I was, you know, mid-20s, three kids, and I had a crappy W2 job that I was just stuck grinding in. And, and you know, I, I think from the beginning, from kind of inception of the character of who I am, I've always been an entrepreneur. And so, you know, I always had some side hustle from construction to selling wood to. I had a, you know, pig farm. Like I literally, I have done. I, I had a sawmill, all sorts of things. And so I tried dozens of things and, and really what moved the needle for me and, and what. Why I'm passionate about real estate and love it. It's like it gave me the freedom where I could actually, you know, fire myself from my job and you know, live a life closer to what I always wanted, which is like, more time with my family, more freedom to do what I want, more ability to kind of, I guess, explore the curiosities of life, which is for me what I get excited about. You know, I don't get excited about going to work for other people. And I'm assuming most of the listeners here don't either. And so anyway, you know, here I am, 25, I've got three kids, my life is crazy. I'm overloaded. Too much work, not enough money. And about. I was, it was close to like, you know, 2013, 2015. I bought my first rental property. It was a four plex in rural Wisconsin. And I paid a whopping $52,000 for that. And so, you know, it was on market deal back, back then you could still find really good cash flowing on market deals. That's not really the case anymore. But so yeah, all of a sudden like, you know, I, I think Yeah, I paid 52,000. It was, it was generating gross, you know, about 2000amonth. And I was cash flowing like 1500 bucks. It was like pretty much, you know, like half of what my income was. And I'm just like, you know, start doing the, the numbers in my head. I'm like, man, if I could just do a couple more, like I could like move on. I could do better things. And so the next month I bought a five unit for 90, 000. That one made something like 3, 200 bucks a month. And you know, I got pretty close to offsetting, you know, my, my income with that, that, you know, more passive, you know, real estate investing. The people who sell it to you as you know, fully passive are either syndicators and they're telling you the truth. They just want your money so they can put it into a deal, or they're lying to you. Because being an active real estate investor, there's still work. You still have to maintain. You have to make sure you're getting paid. You, you know, you have to keep track of your property manager, whatever it is. And so for me, I juggled my W2 job and I manage these properties and I literally just pushed everything back into them because they were, you know, they, the prices I mentioned, they were in rough shape. So anyway, I. I made them nice and, and grew that. And once I kind of saw that formula, you know, I just started trying to figure out other tools, other ways that I could invest, make money with real estate. And so, you know, learn about wholesaling. Learn about wholesaling and just kept on adding kind of more tools to my real estate tool belt. And it's crazy. You know, you kind of mentioned this. It's like, just when you think you understand all the concepts around real estate investing, like, lo and behold, there's this, like, other thing that comes. You're like, I had no idea about this. I've been in this space for a decade. Like, I can make money in real estate doing that. Like, you kidding me? And so it's fun because you're absolutely right. There's so many different ways that you can monetize and have fun and make money in real estate. Anyway, so I just started doing a few deals here and there every year. I. I still have my W2. I'm still managing those properties. And I eventually quit my job and started a business. I was, I was doing the lowly work of overhead garage door. So I started a garage door company and I was doing that. And. And it gave me more flexibility and freedom so I could chase real estate when I needed and wanted to. And then I would do, do my construction work. But in 2020, I hurt my back really bad. You know, doing that kind of work, it's. It's super physical. And so I found myself in a position where I literally couldn't get out of bed for nine months. I was just horizontal. And. And then, you know, at the same time Covid is happening, you know, just. Just kind of started up. And so for me, I was left in a predicament. Like, what do I do? I still have bills to pay. I still have to, you know, feed my family, and I'm stuck in bed. And so, you know, I. I did a Few things. But in that process, you know, at the time the, the government was giving basically free money to purchase businesses. And so I'm already in real estate. I'm trying to figure out what I'm doing. My assets were working for me at that time. And I started vetting companies to buy because, you know, that I could run virtually and basically just kind of augment my lifestyle another time to get more freedom, more time, and more leverage on my finances. And so after vetting over 100 companies, I landed on U.S. lead list. And so these two guys, they were in their 70s, they started it in, you know, 2006. I think they were ready to retire. And I ended up working on a deal where I, you know, took over the company and we worked out terms and, and basically ran with us leadless from there and have been helping people find and concentrate their marketing resources by finding kind of the right targets at the right time for the last five years. And so that's, you know, my story in a nutshell. Obviously I brushed over a lot, but, um, that's how I got started with US Lead List. And that's, that's the origin story of kind of real estate. And, and now where I'm at at.

Mike Swenson
This point, you know, I've mentioned this before people, if you're listening to this and you're outside of real estate, the key is, is like, just get in and get started somewhere. I think people spend a lot of time figuring out like the perfect step that they want to make into real estate. And it's like, no, your, your journey, it's just find a way to get in, find a way to get some experience, to figure out what you like. For you, it was a couple of properties, couple of proper else and thinking about different things. And then, you know, you wouldn't have ever come in probably like, oh, I think I'm going to buy a company and run across US Lead list. But it's because you were doing other things inside of real estate. You learned a little bit more. You're looking for kind of ways to add income, consistent income. And so I think, you know, for other people too, realizing like, yeah, you can buy businesses inside of real estate, work things out. There's people that own companies that are looking to retire, and there's people like you looking to take over companies too. And so there's just lots of good opportunities. And so interviewing all these people over time, I just hear these great stories of your path is going to take different turns, but because you did something to get started and you kind of, you know, got, got into the real estate space. Other opportunities open up and knowledge that you gain from inside of real estate can help in, in different ways. Different relationships you have can benefit you in multiple ways. And so come on over for people that are still, still outside of real estate. Want to get in real estate, just get in.

Micah Nicholes
Or even if you mess up, you know, my biggest failures have been, have turned into my largest successes. And you know, you just have to be the take, take the initiative to, to start doing something, mess up, grind it out. Maybe it's a win, maybe it's a loss. But at the end of the day, if you sit and watch from the sidelines like you're not going to move anywhere, you're going to end up in the same place you were.

Mike Swenson
So talk a little bit about going through the process. So, you know, taking a step back maybe not necessarily, you know, us lead in terms of analyzing businesses. I hear more people doing that as a way to, you know, I can buy properties, I can get cash flow, cash flows a little bit trickier to find sometimes now would love to buy a property for $50,000 or $90,000 now. However, maybe a good move might be to get into buying a company, getting inside the real estate space as a way to then get you out of your W2, build some cash flow and then maybe you can build that up and use money to invest. So talk a little bit about that process for you. I know you kind of touched on a little bit, but the why behind that kind of what you were looking for in companies. And then now you know what you're doing. Your day job, right, really helps to build and grow wealth or build partnerships, relationships, connections with other people. And so you are kind of double dipping your time with what kind of your day job is versus your other interests.

Micah Nicholes
That's a large question. I'll tell you. I'll tell you what it was like for me and what I was specifically searching for. At first in my search I was kind of just agnostic. I would look at anything, you know, I work with these business brokers and you know, just look at the, the P L and the, what the revenue is doing, you know, the different kind of angles that these guys had on, on making money and just tried to familiarize myself with like, you know, one just kind of the spreadsheets. Can you read a P L? Like, you know, the numbers of the business? Because you're, you're not, you know, you're not buying, you know, the, the numbers from the past you're buying the ability for this business to generate revenue for you in the future. And so I think you, you always have to kind of frame where, you know, what this business can do for you going forward. And so, you know, everything that you're going to see is all based on what it's done in the past. And so there are a lot of businesses that, like, you know, on first glance, they look great. They look, you know, they're making all this money, and it's just like, okay, but where's that industry heading? Where is my unique positioning in that space, in that geography? Because for me, I was looking at mostly remote businesses that I could run from anywhere. And, and, you know, that was one of the prerequisites that I set that, you know, just kind of filter it down a little bit. And so, you know, I looked at literally everything, franchises to, you know, whatever it was. And so there's a lot of different ways to kind of mince that apart. So after looking at, like I said, Over 100 different PNLs, 100 different companies, basically propositions for me to buy them, I started to just develop like, you know, a sense of what I wanted, what. What this business could do for me. And I think that's the most important part, right? It's like, if you don't know what you. You want a business to do for you, you could end up being in the middle of something that you don't really want to be a part of. And so, and, and then it's kind of like, you know, it's almost like a W2 again. You're. You're like, you're trapped. You. You bought this company, you got, you.

Mike Swenson
Bought a W2 instead of somebody else giving you a W2.

Micah Nicholes
Yeah. Yeah. So you have. And, and there's nothing wrong with that if it's a step in the process, right? It's like, you can always hire yourself out. You can move on, so you can move on to better things. But anyway, for me, why this company was so exciting to me is like, you know, I already mentioned that the owners, they were, they were in their 70s. We run a digital business. You know, our product is digital. It's, it's, you know, records. And they were running it from paper, literally. They would take their orders by paper that, you know, they would hand run all the credit card, you know, basically all those things. And so for me, outside looking in, it was already in real estate, which, you know, I, I love. You know, I've always liked real estate. It's always Drawn to me, I, I, I just get excited when I think about it. So you know, that checked a really big box and then two, there was a really good way that I could add, and I guess add value to the company and take myself out of it at the same time. So the first thing I did when I bought this company was I automated, you know, 90% of the processes that took place that these two owners basically ran themselves. So now, you know, the process of what that there are many that we still have to kind of work through, integrate with, but the big heavy lift, like it's, we don't have to do it anymore. It's, it's done. Our software does it for us. We custom built software and so all of a sudden I like freed up a job. You know, it's instead of two people running that, now it's one and I can hire a teammate to do that other part and I get to kind of sit on the top and I get a steer where the ship is going and I don't have to be part of the work. And you know, for me I think that's what the ultimate form of business is. It's like you, you don't have to be in the messy grind. You've got time to, you know, hang out with cool people like Mike and have a great conversation around what it is. And you don't have to be bogged down by the work people are working for. You get to leverage other people's time. And so I, you know, for me that's, that's kind of what I was pushing for. That's what I wanted, I didn't want to be in the mess of, in the middle of everything. And, and that's kind of what we achieved. And so now I kind of split my time between, I work actively work on real estate deals and then I manage my team who does most of the work on, on the business side.

Mike Swenson
It's leverage, right? It's exactly what we're talking about. Talk a little bit about us. Lead list for people wondering what the heck is it? What do you guys do? What's the value proposition there? Dig in a little bit more on that.

Micah Nicholes
I mean at its, at its core, we're basically trying to help people concentrate their marketing resources so they're, you know, basically in front of the right people at the right time so they can transact more deals. And we do that on, on the data side. And what I believe we are better at than anyone else is we align death and real estate ownership. And so I'M sorry, that's. It is morbid. You know, the whole premise of it is like it's, you actually are inserting yourself into a tragic situation. But on the flip side, if you were to take our data and to Basically look back two years, 50% of all of the records that we have, they sell their property. That is a huge, huge concentration over just, you know, the, if you were to basically shotgun market hit everyone in an area, you're concentrating your marketing dollars way, way more people who are going to transact and you know, that's, that's really at its core what we're trying to do. Buy more properties and spend less on marketing. And so we basically generate a national list of properties that you know that someone passed away and they're the owner and we build that every single month. And it's kind of like a data as a service or a data subscription. So you know, let's say you're in the Twin Cities, right? So like Hennepin. So in Hennepin county, you're one of three people. We only sell our, our data to three people at any given time. And so you're one of three people there. You get a list of 200 people who had those two, you know, conditions, you know, someone passed away and they own real estate and we give you that list and then you market to it to find off market properties.

Mike Swenson
Pretty simple. And I know for a lot of people, yeah, I mean, you know, chasing the deal, chasing who's actually going to sell, like that's a, that's a tough deal. And so like you said, if you can put yourself in front of the best audience that has a high likelihood to sell, that's a big deal. So are these people that might be interested in these lists, are they people making cash offers? Are they flippers? Is it kind of anybody and everybody in between who are kind of your, your targeted audience here as far as customers go?

Micah Nicholes
Most of the time we're dealing with three people, realtors, investors and a hybrid of both. And so, you know, it's somewhere in that spectrum. You know, locally I work with my partner, he's a real estate agent. And so we kind of come at it from both angles. I'm the cash offer guy, he's the, you know, on market agency side where he's offering, you know, nicer prop. They don't, they don't want to sacrifice equity for convenience. And so he's like, hey, absolutely, we'll list this property for you, get it sold. And then, you know, whereas for me I'm, I'm basically chasing down the places that you know, they've got pain, the property's in crappy shape. You know, we, we work to make a cash offer that works for them and you know, transact from there.

Mike Swenson
Because I was curious, you know, we always talk about, you know, selling grandma's house. It could be hoarder, who knows what, what kind of condition. Certainly those types of properties, you know, I've worked on some real estate teams that you know, work with an older clientele base and it's sometimes those properties are a challenge. And yet in a market like this you, you find a buyer who wants to buy it, fix it up, there's a ton of value there. And so being able to get something off market at a great price or like you said to your point, you know, somebody who wants to list it depending on the condition of the property, there's, yeah, seems lot of, lot of great needs that you guys can, can help fill.

Micah Nicholes
Yep. Yeah. And so that's our core product. We do other things too. You know, we do skip tracing. I, I kind of act as a ad hoc consultant and so I, I meet with our clients regularly. I. You basically just help help market, help help find more traction in lead gen in real estate. Because I mean at least right now it's shifting a little bit. But you know, finding, finding buyers isn't that hard for a good well priced property. Right. Like there's a lot of people who want a good place to live right now. The hard part is, you know, can you find a property that's off market that's you know, needs work or even doesn't need? Like I just, we're, I just got an accepted offer on a property we bought for 80,000. We're selling it for 150 and we did nothing to it. Zero. We literally just turned it over, put it on the market and, and we're selling it that way. So the, the, the challenge is it's like finding those properties that you know, these people like are willing to sacrifice some of their equity for the convenience of purchasing. And I mean, you know the, a lot of it, it's like, it's just, you just, it's a grind, you know, you just got to do it. And so setting up the right systems, you know, basically like making it easier for especially someone who's got a W2 and kind of lining up all of those things so that work is happening while they're at their job and then they get a, you know, an opportunity to work on this real estate deal and, and maybe make their yearly salary in one transaction or more. You know, it's like, you know, real estate changes as you go along. Last year, I, I, you know, I went through this. It was actually really challenging because I, I know about developing. I, I heard about it, like, whispers of, like, oh, well, how do you take a residential property or a plot of land and turn it in, you know, rezone it, turn it into a multifamily. And so I got this opportunity where it was 4 acres basically in the middle of Madison, where I live. I live close to Madison, Wisconsin. And this guy, you know, wrote back to one of my letters, which is really unusual. Normally people call, there's a number on there, but he wrote back. So I wrote him a letter and then I, you know, skip traced him and I called him and then I door knocked him. Like, you know, I chased this guy really, really hard. So I, after the third door knocking, I finally meet this guy. He's super nice, gentleman. But now you had this, like, what was the original farmstead of all of western Wisconsin, or, sorry, western Madison. And so he had like the last remaining four acres of this original farmstead. And his sister passed away. He owned another parcel next to it. And, you know, I made this guy 10 offers, literally 10 offers, and the first one was offensive, but fortunately he liked me enough where I got to give him more. And we ended up locking it up for a lot of money, way more than I thought we could pay, because I partnered with someone who knew more about real estate than I did, a developer. And, you know, that situation, all of that chasing led to me assigning a deal for the most I've ever done in my career. We, we transacted last spring and my partner and I walked with a quarter million dollars. We didn't transact. We wholesaled it to another developer. And I mean, like, that's life changing money. And like, I, I didn't even, you know, I'm one of seven kids. We were poor as dirt, man. We had like, literally, I, we had nothing. My dad was a truck driver. And the to go from literally having nothing growing up to, you know, doing a deal like that where I'm making, you know, two and a half times my dad's salary in a day with a combined work of maybe 20 hours, like, is literally mindboggling. And, and if you can, I guess, put yourself in a position of opportunity and knowledge and willingness and to grind that out, like, man, the sky's the limit. It's, you know, I I would, I would just encourage everyone who's listening. It's like, you know, those deals are out there. Like that's just, you know, one and you know, hundreds, thousands. Like the opportunity is there. You just have to put yourself in a position where you can grab it.

Mike Swenson
Are you looking to get started or scale in real estate investing but don't know your next step? Are you overwhelmed thinking about finding deals, analyzing deals, doing due diligence and managing properties on top of it? Go ahead and push the easy button and invest with us. Real estate investing is what we do for full time. We've done dozens of deals with hundreds of doors. We have the knowledge and experience to hand pick the best deals that most investors can't find. We've got large off market deals all the time where you can hopefully find returns and economies of scale that you just can't find on your own. The best thing is it's 100% passive to you for less capital than you put down trying to acquire a property on your own. Don't let this year go by where you don't make the leap, add to your portfolio or you just sit in analysis by paralysis. To find out more, visit freedomthroughrealestate.com and click on Invest. You can book a call and learn more there. So get to scaling your portfolio now with us by your side. Now you mentioned the folks that, that you're reaching out to could be in a few different boats. Like you mentioned, kind of the cash offer, trying to maximize the sales price and all that you had mentioned about, you know, writing a letter kind of what are the marketing techniques there? Because yeah, you're right, you don't necessarily know which offer is going to be the best offer. And I'm not meaning just dollar amount, but in terms of kind of what's going to be best for them, how do you kind of get to that pain point or how do you get to kind of that ultimate solution where, you know, I look at it as you're coming in as a doctor. Right. I've got a prescription here. I don't know what prescription I'm going to write depending on the problems that you have. So how do you kind of find your way through that conversation to figure out what's going to be the most helpful offer to make to them?

Micah Nicholes
That's such a good question. Because this is where everyone kind of gets caught up, especially people who are just starting because all we care about as investors, it's like, okay, bottom line, like the numbers, okay, I'm gonna I got this guy who wants to sell, he told me he wants to sell, and I make him an offer for 50 cents on the dollar and I never hear from him again. It's like, okay, well, you know, that's a tactic and it does actually work sometimes. But I don't think that you're capturing the full opportunity when you approach a situation like that. And so for me it starts, you know, I, I send people letters. I do a lot of direct mail. I like direct mail. I like people, you know, calling into me saying, hey, yeah, you're, you know, what you're offering sounds good. So my initial letter in my sequence that I'm hitting these people with, I don't even say I want to buy the property. Property. I just say, hey, my name is Micah, I have a question about your property, give me a call. And well, one, what that does for me is like my response rate goes through the roof. You know, it's like my typical campaigns. If I'm sending, you know, sending a letter that says, hey, I want to buy your property for cash, we can make it really convenient. I'm getting 1 to 2, 2% response rate with that first letter in my sequence, I'm getting closer to 10% and over 10% response rate. And yeah, like there's a lot of kind of triage, you know, people who actually don't want to sell. But what I get from that letter is like, the people who, you know, aren't, they didn't have time to premeditate whether or not they want to sell. I, I, I'm on the phone with them and it's like, hey, you know, my name is Micah, I'm a local investor and you know, I just wondering if you'd consider selling your house if that's a, that's a possibility for you. And you know, from there the answer, you know, there's, there's three options, yes, no or maybe. And so those yes or yeses or maybes from there, I basically just back up and you know, as soon as they say yes or maybe I say something to the effect of, okay, well tell me about your situation. And what I love about that is, is, you know, from a psychological standpoint, that's an open ended question. They can't say yes or no. They have to elaborate on their circumstance. And that does, you know, two things for you as someone who's trying to get traction in a real estate deal. You're creating rapport, which, you know, you're actively listening, you're, you know, mirroring what they say when it's something important and you're collecting information, both of those things are huge wins for you and for me. Like, that's how, you know, I start the conversation, and I just keep on doing that. Oh, you lost your sister. Your sister passed away. I'm. I, like, you know, I'm so sorry to hear that. Like, you know, and I'm not. I don't pretend like I. I'm empathetic like Lou. I'm, you know, I've lost several people whom I love, and that's a really hard situation. And, you know, from there I just collect information. Like people will tell you. Like, yesterday I had a sales call with this guy. I was trying to buy his land. I had him on the phone for an hour. Not because I wanted to sit and talk for an hour, but because I just kept on asking him questions that he gave me more information around. So now I know that he owns not just this property, but two other properties that I might be able to buy. And I know his pain points. I know what's hard for him. I know the solution for him. And if you do this right, people will give you literally all the ingredients to solve their entire problem. And all you have to do is mirror it back and put it. Put it in a digestible way where they understand. So they just told you all the ingredients they need to close. Now you just put it back together in front of them and say, hey, if I were to be able to solve, you know, this lot problem over here, and, you know, we could figure out a way to transact part of this other land so you could build that house that you've been dreaming of that you don't even think is possible. Would you consider that all of a sudden, like, their eyes light up like. Absolutely. So for me, that's my approach. My. My sales calls and, and I have an acquisition person. They're way, way longer than industry average. Like, we're not trying to get to dollars and cents. We're trying to uncover what the problems are. And as soon as we do, we solve their problems by basically repeating back to them what. What they tell us.

Mike Swenson
Yeah, it's certainly a much more delicate conversation to have. And yeah, like you said, built the rapport piece is key. The problem solving piece is key because some people have never gone through that before. They don't know the steps to take. They don't know what the options are. And they're also busy doing other stuff. They've got their own family, like you mentioned, you know, it's a sister that passes away. That person has their own family and life going on, and they've got to try to take care of wrapping up, you know, what's. What's going on with their sister at the same time. And so if you can help solve problems, that's a incredible value add there to be able to help them.

Micah Nicholes
Yeah. And, you know, I didn't really touch as much on rapport, but, you know, you can do this with anyone. I mean, it's just, it's such a big hack, but it's way more influential to the person who you're speaking with to you basically dive into their world. Put everything that you want to say aside and just listen and then ask another good question. You know, basically kind of waiting on the tips of your toes to hear what this person has to say because they are so important. That is a rarity in the world right now. You know, everyone's distracted. They've got their phones. Like, you know, I've got teenage kids, they forget my name sometimes because they're so busy. I mean, I adjust there, but, you know, that's what it feels like. And so if you can put everything aside and focus on someone else's needs, there is an immense power and you can, you know, create opportunities that just weren't there otherwise by showing up in a way where you make other people feel important.

Mike Swenson
That's exciting, Maika, to hear what you're doing, how you're legitimately helping people too. Like, I think that's the thing in, you know, in real estate in the investor world, it's like you're sometimes just focused on chasing dollars. And to show that you can do that, mixed with being compassionate, being helpful, being a problem solver, and really making a difference in an important part of people's lives, that's great. It's. It's more than just chasing the deal. It's chasing the deal and helping people at the same time.

Micah Nicholes
Yeah. And I think that the folks who are not at least pausing and asking why they're doing, like, money's awesome. You know, it's great. Like, I'm certainly have more net worth since I started real estate than before, but at a certain point, you know, you need better fuel to encourage yourself to move forward and. And help, like, just be a good person. And for me, I think that, you know, if you can put that first, it pays large dividends for sure.

Mike Swenson
Well, thank you so much for coming on and sharing. For people that want to learn more about you, learn more about us. Lead list. How can they do that?

Micah Nicholes
The US Lead list I think probably just check out our site www.usleadlist.com if folks want to connect with me. Facebook is a good place. It's just my name, Micah Nicholes. Search it up. I think I'm tagged on there as real estate investor, but happy to have any conversations. Happy to talk about my experience. Or maybe I can help someone buy business. I don't know. But I have a firm passion for enabling other people to move out of their financial kind of stuck place into a place of freedom. So there's a way I can integrate. I would love to help.

Mike Swenson
Thank you so much. Thanks for sharing your journey and best of luck to you in the future.

 

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